Articles

No one should be surprised that Amazon owns the lion’s share of the cloud computing market.

Over time, strategists have recognized the need for a well-defined sales strategy in a fast-paced and competitive environment.

With chatbots becoming commonplace, a necessity that comes with their implementation is tracking the success they bring to a company. 

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Over the past decade software as a service, more commonly known as SaaS, changed the way we work, and now the need for a remote workforce is doing the same thing.

The cloud is here to stay.

How many times have you placed an order for a product and waited nearly forever to receive it? Perhaps the expected delivery date came and went without any updated communication.

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

Think of the internet as a web of connected servers.