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User-Generated Content: (Actually) Putting Customers First

User-Generated Content: (Actually) Putting Customers First

Let’s be honest: consumers don’t trust marketers.
by Bridget Poetker
The Best Social Media Ideas for Events To Drive Engagement and Capture Leads

The Best Social Media Ideas for Events To Drive Engagement and Capture Leads

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.
by Hannah Tow
The Things Have Eyes: An Introduction to IoT

The Things Have Eyes: An Introduction to IoT

A moment, if you will, to appreciate that name, the “internet of things.”
by G2 Staff
To-Do Lists

To-Do Lists

What is a to-do list? A to-do list is a structured list of tasks organized by priority, deadline, or category to help individuals or teams manage work, stay productive, and track progress. Modern to-do lists are often created using project or task management software and can range from simple daily checklists to long-term planning systems. TL;DR: To-do lists definition, types, and benefits A to-do list is a prioritized set of tasks used to plan and track work or personal activities. Types range from daily and weekly lists to long-term plans like vision or 100-day lists. They boost productivity, focus, and time management while helping track progress. Effective lists include clear tasks, priorities, and deadlines, and work best when kept updated, focused, and aligned with goals.
by Mara Calvello
The Evolution of the IoT Landscape on G2

The Evolution of the IoT Landscape on G2

Necessity is the mother of invention. We’re loyal subscribers to that philosophy here at G2. 
by G2 Staff
What Is Facial Recognition and How Does It Work?

What Is Facial Recognition and How Does It Work?

With an alarming spurt of security breaches and crimes, industries need a pivot from traditional security practices to facial recognition.
by Shreya Mattoo
How to Balance Consumer Privacy and Personalization in Marketing

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
2020 Social Media and Search Marketing Trends

2020 Social Media and Search Marketing Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Stephanie Graham
Planning a Memorable Launch Party (+Companies That Did It Best)

Planning a Memorable Launch Party (+Companies That Did It Best)

Work hard, party hard.
by Hannah Tow