Articles

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

If your business isn’t taking a close look at its data, there’s a whole world of possibilities that you're missing.

Content is king. Show it the respect it deserves.

G2 is constantly following the evolving B2B tech industry, especially during this uncertain time. As part of a series of articles based on a recent survey we conducted, G2 analysts have highlighted some key issues and statistics about what small business employees are facing while working from home, along with possible tools and courses of action everyone can take away.

By the year 2044, more than half of all Americans will belong to a minority group, currently classified as any racial or ethnic group besides non-Hispanic white. According to Cyberstates, the technology sector represents over 10% of the U.S. economy and employs 7.6% of the U.S. workforce, making the tech industry one of the largest employers in the country. Although the United States’ population is rapidly diversifying, and the workforce is expanding, the push for racial and gender diversity across tech is moving at a snail’s pace.

Data analysis is broad, exploratory, and downright complex.

In my previous column, we explored the various ways building information modeling (BIM) software has impacted sustainable architecture. Expanding on the theme of sustainability, this month’s column examines a new trend in sustainability software called building energy modeling (BEM).

Customer testimonials are incredibly powerful. 

Developing software applications is a complex activity. You need to build many things that work together: code, UI, project structure, environment configurations, and more.