Articles

With the world economy feeling the pressure and stress caused by the COVID-19 crisis, one of the industries seeing the biggest impact is the travel industry—including most business-related travel and the travel management software used to manage these trips.

The instantaneous click. The quick browse. The purchase. An email marketer’s dream.

All businesses inevitably face a security incident.

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 

Artificial intelligence (AI) has woven itself into the fabric of many types of software by leveraging data to produce relevant insights and carry out repetitive tasks; and financial research software is no exception. AI for financial research  Financial research software aggregates data and documents on user-selected topics for analysts to use in their investment selection process. Financial services professionals use this software to properly vet investments based on the amount of acceptable risk. AI is instrumental in reducing the amount of time needed to aggregate relevant information and data from reputable sources and make sound investments. 

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.

Financial services aren’t just offered by financial services companies anymore. There are a few ways in which banks are expanding their reach by opening their systems to third parties via financial data APIs. The rise of banking as a service (BaaS) has allowed just about any company to expand its offerings to include financial products, but there are a few API-driven ways in which banks are connecting with third parties.

Fintech that facilitates financial inclusion may be one of the more altruistic applications of fintech. In truth, many banks and fintechs are looking at financially excluded demographics as a potential windfall.

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world. (Just kidding.)