Articles

Sales teams are adapting to the new demands of remote selling. This includes more complex conversations with a remote buying committee, potential shifts to stakeholders, and budget approvals that are receiving more scrutiny than ever before. 

When society experiences major pressures and must shift toward the unfamiliar--as we are right now to accommodate the risks of COVID-19--processing the big picture can prove to be difficult. 

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Some conversations can’t wait.

In 2001, you could transfer a thousand songs to your brand-new iPod. You send an SMS text message from your monochrome display, Nokia 3310. You check your PalmPilot for upcoming appointments. Back then, this was high-tech. 

The COVID-19 pandemic has had a profound impact on the lives of people around the world. We had to quickly adapt to different ways of working, learning, and connecting with each other. There has been continuous and mounting worry about the spread of the virus, disruption to the status quo, and it has been unlike anything we’ve experienced in modern times. 

Things change over time, and that goes for how businesses approach marketing, too.

Time is a precious commodity.