Articles

What is a promotional message? Businesses use promotional messages or promotional texts to drive awareness through push notifications and text messages or short message services messages (SMS messages). It’s a great way to promote a specific product or event related to a product, like discounts, offers, and coupons. Promotional messages are therefore considered to be a type of text marketing.

There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals. 

You can have data without information, but you cannot have information without data.

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.

What is call routing? Call routing is a business management process in which incoming customer calls are automatically routed and placed in a queue based on pre-determined criteria. Some phone call routing systems are also referred to as automatic call distribution (ACD) systems. 

Humans are predictable. Sometimes, so are their passwords.

Time is a precious commodity.

Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy.

Magical products through masterful words.

Event marketing is all about the details.