Articles

What is a promotional message? Businesses use promotional messages or promotional texts to drive awareness through push notifications and text messages or short message services messages (SMS messages). It’s a great way to promote a specific product or event related to a product, like discounts, offers, and coupons. Promotional messages are therefore considered to be a type of text marketing.

There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals. 

You can have data without information, but you cannot have information without data.

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.

From research studies to product listings, the internet is a treasure trove of informative content and valuable data.

App marketing shouldn’t be an afterthought.

Profitable businesses invest in the marketing mix to get the best bang for their buck.

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 

A couple of months ago, no one in K–12 education was talking about virtual classrooms.

You know what a brochure is.