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Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 

The human resources (HR) are doing God's work.

What would you do if someone was trying to steal your personal data using data privacy protection laws—which are meant to protect people’s personal information—in a novel, but nefarious way? 

Maintaining a healthy sales pipeline hinges on effective sales prospecting

Companies across the globe are grappling with reopening their physical places of business in the coronavirus era. Businesses and governments have taken to location tracking, thermal recognition, and temperature checks to identify individuals potentially sickened with the coronavirus. 

Nobody likes being a member of a captive audience.

Unfortunately, the business world is full of skeptics.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.