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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).