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Logo Design Cost: What Are You Really Paying For?

Logo Design Cost: What Are You Really Paying For?

Ask 10 people to design a logo for you and they’ll all charge you a different price.
by Daniella Alscher
Why You Need an E-Commerce Strategy and How to Create One

Why You Need an E-Commerce Strategy and How to Create One

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
What Is Liquidity? (+How to Calculate Your Liquidity Ratio)

What Is Liquidity? (+How to Calculate Your Liquidity Ratio)

One man’s trash is another man’s treasure. It’s an age-old adage that holds true today. Something you might discard as rubbish could be worth something to somebody else. However, there are some caveats to this rule.
by Maddie Rehayem
Dunning

Dunning

What is dunning? Dunning is the process of reminding customers, partners, or vendors of their due account receivables, ensuring their proper collection. In general, dunning means making persistent demands, but the term is primarily used to describe payments or debts due. 
by Sagar Joshi
22 Basic Accounting Terms Every Small Business Owner Needs to Know

22 Basic Accounting Terms Every Small Business Owner Needs to Know

It takes a lot to run a business.
by Mary Clare Novak
What Is a Current Ratio? (+ The Current Ratio Formula)

What Is a Current Ratio? (+ The Current Ratio Formula)

No matter what sort of business you operate, it’s always a bad feeling to run out of cash.
by Mara Calvello
Digital Rights Management

Digital Rights Management

What is digital rights management? Digital rights management (DRM) is a systematic method of protecting copyrighted digital media. Digital rights management intends to prohibit unauthorized copying and redistribution of copyrighted content. For that, DRM uses certain technologies to restrict consumers from copying the digital content they’ve purchased.
by Amal Joby
What Is a Boilerplate? Definition, Tips, and Examples

What Is a Boilerplate? Definition, Tips, and Examples

People love to overlook the boilerplate in a press release, but little do they know that it’s crucial PR material for showing authority as a company.
by Deirdre O'Donoghue
Employee Bonus Program: Importance and How to Launch One

Employee Bonus Program: Importance and How to Launch One

How do you express gratitude to your employees?Does it take the form of a year-end holiday party? Perhaps a gift card for a well-deserved coffee after a long week? Or maybe even an additional $1,000 for those who meet their quarterly goals?
by Mara Calvello
Affiliate Marketing 101: What It Is and How to Get Started

Affiliate Marketing 101: What It Is and How to Get Started

We’re known by the company we keep, and this is true for brands as well. 
by Lauren Pope