Articles

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

Phones are crucial for business.

In today's crowded market, countless products launch daily, but only a few succeed while the rest fail to sustain and grow. 

Any time I ask my boss if I can attend a marketing conference in Paris, he gives me the same reply: “Make a case for yourself, and if you can prove its value, maybe we can work it out.”

It takes years to build a reputation, but only a few minutes to ruin it.

In the era of social media and social enlightenment, people want news in the form of headlines. They want to formulate opinions through transparency and other people’s comments and opinions. Enter—live blogs. Live blogs have been around for quite some time, and now G2 is launching a category for Live Blog Software.

Instead of giving credence to fear-mongering books and films about artificially intelligent beings taking over the world and turning on humans (The Terminator, anyone?), it’s time we took a hard look at the proven benefits and potential risks of some real-world applications of artificial intelligence. 

A gift is pointless if it’s delivered to the wrong person.

There's one person who consistently kills it at the public relations (PR) game: Santa Claus.

How useful is it to throw an idea into the market and hope it sticks?