Articles

Nonprofit organizations without mobile optimization will be left behind.

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Our world has never been more technically advanced, so it's obvious that everyone wants to experience the best in technology.

If you offer more than a single product, you have everything you need to start managing your product portfolio. Product portfolio management (PPM) is used to create a more detailed and specific plan for the product mix as a whole. The management of these products makes space for prioritizing market leads, demand planning, and allocating resources wisely.

How many times have you placed an order for a product and waited nearly forever to receive it? Perhaps the expected delivery date came and went without any updated communication.

How important is data in an organization?

We’ve all searched the app store to quickly find a specific mobile application. Searching for an app is the first step, whether it’s a game, a productivity tool, or a way to listen to music. But if you yourself have developed an app, how do you make sure people can find it in the app store? 

        While smart devices and tools only recently became available for consumers, businesses have been using extremely sophisticated equipment for decades.

Use all the help you can get!