Articles

What is retargeting? Retargeting is a type of marketing that tracks visitors who have previously visited a site or engaged with a content piece and re-engages them with a higher level of assumed intent based on a user's past interactions. 

Textual information is all around us.

What is a promotional message? Businesses use promotional messages or promotional texts to drive awareness through push notifications and text messages or short message services messages (SMS messages). It’s a great way to promote a specific product or event related to a product, like discounts, offers, and coupons. Promotional messages are therefore considered to be a type of text marketing.

I recall—and many of us can relate to—picking up X-ray sheets from one doctor and driving them to another so I could have a cast put on.

Artificial general intelligence (AGI) could be the best or worst thing ever happening to us.

Companies looking for software to manage their supply chain tend to consider ERP systems as their first choice.

A picture is worth more than a thousand words — sometimes, it’s worth a billion dollar company.

Imagine you run an e-commerce store. You have to keep daily track of customer information, order details, and product inventory. Without a proper system in place, chaos is just one sale away.

All businesses inevitably face a security incident.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.