Articles

What if your computer crashed tomorrow?

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most significant data points to monitor. Time and again, the changes in those patterns have proven a good indicator of emerging trends and a strong reflection of change in software markets. The current global crisis caused by COVID-19 is, unsurprisingly, creating a large shift to tools that support remote work.

Consumers like to conveniently access data with devices they love.

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?

Anyone of a certain age remember this Palmolive commercial from the early 1970s?

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers.

A moment, if you will, to appreciate that name, the “internet of things.”

What if your business network could grow or shrink as needed?

The sweeping arm of digital transformation has cast aside normal operating procedure and catalyzed technological innovation in the insurance industry.