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What Is Content Pruning? 3 Steps of the Pruning Process

What Is Content Pruning? 3 Steps of the Pruning Process

Your brand has a sizable blog. Traffic has steadily increased over the past few months and you decide to ramp up your publishing schedule to target new keywords. But then you hit a roadblock. Traffic flatlines.
by Devin Pickell
Creating a Content Marketing Strategy: The Basics

Creating a Content Marketing Strategy: The Basics

Developing a content marketing strategy isn’t just a perk, it’s a necessity.
by Alexa Drake
What Is Guest Blogging? How to Get Your Writing Published

What Is Guest Blogging? How to Get Your Writing Published

Be our guest! Be our guest! Put your content to the test!
by Lauren Pope
The 3 Types of Logos: A Method to the Madness

The 3 Types of Logos: A Method to the Madness

A picture is worth more than a thousand words — sometimes, it’s worth a billion dollar company.
by Daniella Alscher
12 Best Internal Communication Methods for Successful Businesses

12 Best Internal Communication Methods for Successful Businesses

Without effective internal communication (and probably coffee), any business would grind to a halt.
by Soundarya Jayaraman
How to Do a Business Valuation: 5 Methods With Examples

How to Do a Business Valuation: 5 Methods With Examples

Let’s avoid another WeWork fiasco, shall we?
by Bridget Poetker
5 Methods for Tracking Chatbot Success Rates (+Tool Suggestions)

5 Methods for Tracking Chatbot Success Rates (+Tool Suggestions)

With chatbots becoming commonplace, a necessity that comes with their implementation is tracking the success they bring to a company. 
by Rebecca Reynoso
What Is Market Research? How To Do It Right Every Time

What Is Market Research? How To Do It Right Every Time

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.
by Mary Clare Novak
52 Revealing Sales Metrics to Give You a Competitive Edge

52 Revealing Sales Metrics to Give You a Competitive Edge

Do you really know how well your sales team is doing? 
by Mary Clare Novak
The 10 Social Media Metrics You Can't Afford to Forget

The 10 Social Media Metrics You Can't Afford to Forget

The more data we collect about our marketing activities, the more doors can open to lead us to further success. 
by Daniella Alscher