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What is Media Buying? Importance, Process, and How It Works

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.
by Daniella Alscher
Three Ways COVID-19 Changed Medical Education

Three Ways COVID-19 Changed Medical Education

At the onset of the pandemic, the Association of American Medical Colleges decided to suspend clinical rotations and issued guidance for medical students to avoid activities involving direct patient contact. As we continued to learn more about COVID-19, the subsequent social distancing measures resulted in continuous disruption of the routines of medical students, schools, and institutions. While clinical rotations and residencies are still on hold through August, it looks like they will return in 2021. 
by Rachael Altman
G2 Adds New Categories for Medical Simulation and Nutritionist Software

G2 Adds New Categories for Medical Simulation and Nutritionist Software

As the healthcare industry evolves, G2 continues to expand its healthcare categories. We are excited to announce the new categories for medical simulation software and nutritionist software.
by Rachael Altman
A Brief Overview of UTM Codes (+URL Campaign Generator)

A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.
by Daniella Alscher
UTM Code Builder: Generate URL Tracking Codes in Seconds

UTM Code Builder: Generate URL Tracking Codes in Seconds

Build your own UTM code campaign  Use the following form by entering your URL and UTM parameters and click Copy to Clipboard to copy the generated URL to your clipboard. Your URL will automatically be created as you update the source, medium, name, term, and content UTM codes fields. URL (required) Campaign Source (required)Campaign MediumCampaign NameCampaign TermCampaign Content Fill out all the required fields above and a URL will be automatically generated for you here. Copy to Clipboard
by G2
User-Generated Content: (Actually) Putting Customers First

User-Generated Content: (Actually) Putting Customers First

Let’s be honest: consumers don’t trust marketers.
by Bridget Poetker
What Is Backup? How Often Should You Backup Data?

What Is Backup? How Often Should You Backup Data?

Whether it’s photos, documents, video files, or confidential information, your data is of the utmost importance to protect.
by Alexa Drake
2020 Social Media and Search Marketing Trends

2020 Social Media and Search Marketing Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Stephanie Graham
175+ Must-Know Social Media Statistics for 2025

175+ Must-Know Social Media Statistics for 2025

You can list many reasons why social media is an integral part of our society. 
by Mara Calvello
What Is Media Relations? How to Control the Narrative Quickly

What Is Media Relations? How to Control the Narrative Quickly

It takes years to build a reputation, but only a few minutes to ruin it.
by Ninisha Pradhan