Articles

The term “lean,” in relation to business strategies, was actually developed on the manufacturing floor. In fact, some circles refer to it is as “lean manufacturing.”

Reinforcement learning is all about gamifying the learning process.

The class erupted in cheers and groans.

What is an approval workflow? An approval workflow is a logical set of activities to streamline tasks or data in an organization. Approval workflows are distinct in that they pause the process until a specified individual approves the data. 

What are the benefits of event marketing? Well, that’s a little bit like asking what you want for dessert! 

Every business wants to increase their bottom line.

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in Netflix’s The Great Hack that data is now more valuable than oil.

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Not all leads are created equal.

Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.