Articles

Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts. 

Profitable businesses invest in the marketing mix to get the best bang for their buck.

When you're refining your marketing strategy, the goal is simple: reach the right audience with the right message, and drive real results. That’s where email marketing fundamentals come into play. It’s not just about sending messages; it’s about building high-converting, data-driven relationships at scale.

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

Content marketing can be powerful.

Getting qualified candidates interested in applying to your company is a massive challenge.

Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.