Articles

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

How often do you touch a physical piece of mail?

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

Imagine if restaurants stopped making menus.