Articles

“Please don’t touch”.

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world. (Just kidding.)

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.

What’s the difference between a typeface and a font?

What are the benefits of event marketing? Well, that’s a little bit like asking what you want for dessert! 

Sales and marketing. The ultimate interest-creating, revenue-generating, relationship-building power couple. The Beyonce and Jay-Z of business. The two business functions have plenty of similarities and differences, and one simply can’t exist without the other. 

Customer experience software (CX) has dominated discussions of enterprise technology for the past several years—trying to define, measure, improve, and monetize it. The reason for this is simple: If customers are dissatisfied with their experience of your brand, they go elsewhere. Making it easy and enjoyable to do business with you means customers are more likely to come back, buy more, and tell others about your company or product.

With the power of math and hindsight, you no longer need to sell your soul to demonic forces in order to predict the future.

Both learning and teaching at a distance require a magic formula of educators, students, and the right tools.

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget.