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2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer

2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer

The global trust revolution is here (and much sooner than expected). Is your company ready?
by Yoni Solomon
G2 Adds New Categories for Work Management and Project Collaboration

G2 Adds New Categories for Work Management and Project Collaboration

For decades, project management software has been straightforward—buyers knew very well what to expect from this type of software as most products potentially offered the same or almost similar features.
by Gabriel Gheorghiu
What Is Marketing Automation? How Does It Work For Brands

What Is Marketing Automation? How Does It Work For Brands

For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.
by Lauren Pope
Issue Tracking

Issue Tracking

What is issue tracking? An issue tracking system is any software application that allows users to record and follow the progress of every customer ticket or "issue" in their inbox until the problem is resolved. Issues can be tracked in the context of software applications, IT services, and more. The issue tracking process begins with customers informing support teams that there is a potential issue that they are experiencing. The issue tracking system records this, and stores it alongside other concerns raised by the customer in the past. An agent on the support teams is then notified that there is a potential issue the customer is facing. By looking at the issue, along with past issues the customer has logged, agents will have a much greater understanding of how to best resolve the customer’s problem. This personalized approach increases user satisfaction and can potentially help retain customers. 
by Michael Pigott
5 Trends Impacting ERP and GRC in 2019

5 Trends Impacting ERP and GRC in 2019

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 
by Gabriel Gheorghiu
What Is a PR Crisis? How to Manage Brand Reputation

What Is a PR Crisis? How to Manage Brand Reputation

As much as we’d all like to be crisis-free, it’s an idealistic concept. A crisis is inevitable in business, and its occurrence can significantly impact a company's reputation and operations. 
by Ninisha Pradhan
Parallel Processing

Parallel Processing

What is parallel processing? Parallel processing is defined as an architecture where processes are split into separate parts and each part is run simultaneously. By running the processes on multiple processor cores instead of a single one, the time taken to execute tasks is much lower. The main goal of parallel computing is to ensure that complex tasks are broken into simpler steps for easier processing driving better performance and problem-solving capabilities.
by Preethica Furtado
Ansoff Matrix: Growth Strategies, Challenges & Benefits

Ansoff Matrix: Growth Strategies, Challenges & Benefits

Every company aspires to grow.
by Sagar Joshi
2021 Trends in Human Resources

2021 Trends in Human Resources

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Shaun Bishop
Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 
by Adam Crivello