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Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)

Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)

LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think?
by Alexa Drake
What Is Predictive Analytics? Examples, Model Types, and Uses

What Is Predictive Analytics? Examples, Model Types, and Uses

Every business wants to increase their bottom line.
by Mara Calvello
Financial Inclusion: Fintech’s Expansion to the Underbanked

Financial Inclusion: Fintech’s Expansion to the Underbanked

Fintech that facilitates financial inclusion may be one of the more altruistic applications of fintech. In truth, many banks and fintechs are looking at financially excluded demographics as a potential windfall.
by Patrick Szakiel
How Intent-Based Networking Helps Build Autonomous Networks

How Intent-Based Networking Helps Build Autonomous Networks

Managing networks today is as challenging and critical to your business’ success as it has ever been.
by Keerthi Rangan
Fintech in Europe

Fintech in Europe

Financial technology, aka fintech, recently experienced its first wave of growth and adoption in the United States, where it’s fast becoming integral to financial services companies’ operations.
by Patrick Szakiel
Social Listening

Social Listening

What is social listening? Social listening is the process of tracking and analyzing information on social media channels. Businesses use social listening to monitor social media for mentions and conversations about their brands, products, and services. By tracking these conversations and analyzing their content, organizations are able to extract in-depth insights about their audiences and understand what customers are feeling and saying about a brand or even the industry as a whole.
by Stephanie Graham
2021 Trends in Fintech

2021 Trends in Fintech

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Patrick Szakiel
To-Do Lists

To-Do Lists

What is a to-do list? A to-do list is a structured list of tasks organized by priority, deadline, or category to help individuals or teams manage work, stay productive, and track progress. Modern to-do lists are often created using project or task management software and can range from simple daily checklists to long-term planning systems. TL;DR: To-do lists definition, types, and benefits A to-do list is a prioritized set of tasks used to plan and track work or personal activities. Types range from daily and weekly lists to long-term plans like vision or 100-day lists. They boost productivity, focus, and time management while helping track progress. Effective lists include clear tasks, priorities, and deadlines, and work best when kept updated, focused, and aligned with goals.
by Mara Calvello
Interfacing With Interfaces: Giving Technology a Voice

Interfacing With Interfaces: Giving Technology a Voice

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google Assistant (maybe even Samsung's Bixby and Alibaba’s Tmall Genie).
by Matthew Miller
The Importance of Fintech in a Remote World

The Importance of Fintech in a Remote World

During economic shifts both good and bad, the financial services world has to adjust, leaning on technology to do so. The current COVID-19 outbreak has highlighted the need for financial institutions to have robust and nimble digital infrastructure.
by Patrick Szakiel