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Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)

Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)

LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think?
by Alexa Drake
Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category

Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category

It’s no secret that it can be quite difficult to manage all inbound leads into an organization. When a lead form from a survey or marketing event is completed, the lead often populates in the CRM software or other related sales account management software. While this lead populates in a CRM, sales and marketing departments spend lots of time to find the correct account that matches with the lead, as well as the salesperson who should be responsible for reaching out to that lead.
by Michael Gigante
How WAN Connects Your Business to Success

How WAN Connects Your Business to Success

It’s no longer the big beating the small, but the fast beating the slow.
by Keerthi Rangan
Document Signing

Document Signing

What is document signing? Document signing is the process of adding a digital or e-signature to a document in order to provide the identity of the sender. Document signing electronically eliminates the need for physical paper documents and dramatically speeds up the signature process.
by Michael Gigante
CCPA: Everything You Need to Know

CCPA: Everything You Need to Know

Following extensive media coverage of the Facebook-Cambridge Analytica scandal, the Equifax data breach, and countless other known data breaches, consumers have become more aware of how their personal data is being used and misused by companies.
by Merry Marwig, CIPP/US
What Is a Database? How It Promotes Data-Driven Decisions

What Is a Database? How It Promotes Data-Driven Decisions

You can have data without information, but you cannot have information without data.
by Keerthi Rangan
Fintech and Blockchain: Use Cases and Value

Fintech and Blockchain: Use Cases and Value

Blockchain and fintech are inextricably linked. Distributed ledger technology (DLT) has been around for a long time, but blockchain was created in 2008 by Satoshi Nakamoto to serve as the infrastructure for the cryptocurrency bitcoin.
by Patrick Szakiel
How Virtual Network Functions Improve Network Performance

How Virtual Network Functions Improve Network Performance

The internet is more interconnected than ever, and workloads are growing exponentially.
by Keerthi Rangan
Program Management

Program Management

What is program management? Program management is the act of overseeing a group of individual projects that are all linked together through a common goal for an organization or a shared area of impact. The main focus of program management is to help a business reach specific business goals through specific and strategic initiatives. 
by Mara Calvello
What Is Blockchain? Here's Everything You Need to Know

What Is Blockchain? Here's Everything You Need to Know

Trust is like a plant. It needs to be nurtured and tended to grow and flourish.
by Keerthi Rangan