Articles

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

It’s no secret that it can be quite difficult to manage all inbound leads into an organization. When a lead form from a survey or marketing event is completed, the lead often populates in the CRM software or other related sales account management software. While this lead populates in a CRM, sales and marketing departments spend lots of time to find the correct account that matches with the lead, as well as the salesperson who should be responsible for reaching out to that lead.

Choosing your IT infrastructure is a key strategic decision. Although there is much talk about how data-driven decisions are key, we often forget the emotional aspect of decision making when it comes to IT. 

The more leads, the better, right? Not necessarily.

Launching a new product is exciting, but with so many options available, how do you make sure your product stands out? The real challenge is not just getting noticed but creating real interest that leads to sales.

One of the most common mistakes made by salespeople is chasing a bad lead.

For colleges forced to close their campuses amid the coronavirus pandemic, virtual classes were only one part of making remote learning possible. When the time came to deliver exams, many institutions turned to online proctoring software.

Over the last few years, businesses have started to understand that in order to retain customers and drive more predictable revenue, there needs to be better alignment with customer data across departments that are involved with influencing revenue. 

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.

What are the benefits of event marketing? Well, that’s a little bit like asking what you want for dessert!