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Hold a Press Conference That the Media Will Actually Attend

Hold a Press Conference That the Media Will Actually Attend

Have you ever thrown a party only to find out no one is coming?
by Deirdre O'Donoghue
Visual Hierarchy: Principles and Patterns

Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!
by Daniella Alscher
Mobile Banking and Mobile Payments (+ Why They Matter)

Mobile Banking and Mobile Payments (+ Why They Matter)

Mobile banking and mobile payments are two trending terms that encapsulate a huge portion of the fintech space.
by Patrick Szakiel
Payroll Management vs. Processing: The Difference Matters

Payroll Management vs. Processing: The Difference Matters

With so many options from payroll software to outside services to manage payroll, paying employees shouldn't be a challenge.
by Gabriel Gheorghiu
7 Key LMS Statistics and Why They Matter

7 Key LMS Statistics and Why They Matter

Whether they’re employed in the classroom or in the office, it’s no secret that learning management system software is a game-changer. 
by Rob Browne
9 Customer Service Tips That Matter

9 Customer Service Tips That Matter

Customer service is a secret weapon.
by Alexa Drake
What Is an Appeal Letter? How to Write One in 6 Steps

What Is an Appeal Letter? How to Write One in 6 Steps

Decisions aren’t always set in stone. 
by Deirdre O'Donoghue
The Mobile Operating Systems That Matter Right Now (+Effects on Development)

The Mobile Operating Systems That Matter Right Now (+Effects on Development)

The market share for mobile operating systems is dominated by Android and iOS.
by Bridget Poetker
G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

Artificial intelligence (AI) has become the hottest topic in technology. Its use in the age of digital transformation spans the commercial and public sectors, fueling debate among businesses, lawmakers, and the public. I have been putting pen to paper on the subject for a few years now; having recently joined G2 to nurture the expansion of our AI categories (as well as our analytics, cloud, and security categories), I would like to sum up some of my views, while setting the scene for a more detailed exploration of the technologies, business challenges, and trends shaping AI. 
by Tom Pringle
11 Advertising Techniques to Attract Audience Attention

11 Advertising Techniques to Attract Audience Attention

There was a point when it wasn't hard to make your ad stand out.
by Daniella Alscher