Articles

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

Think of the internet as a web of connected servers.

It’s no secret that healthcare is a perpetually in-demand field.

Imagine if restaurants stopped making menus. 

It’s no longer the big beating the small, but the fast beating the slow.

Fashion is temporary, but style is forever.

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in Netflix’s The Great Hack that data is now more valuable than oil.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

How often do you touch a physical piece of mail?

There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals.