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This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

A business restricted to a single geographic location is now a thing of the past.

Advertising allows brands to communicate with potential customers.

Data science brings the world together and concentrates randomly distributed information into small units.

Getting qualified candidates interested in applying to your company is a massive challenge.

Ever been fed up with your cell phone provider? Maybe you had a good deal the first few months, then suddenly your rates shoot up or your service gets spotty. Perhaps you’ve ended a call with customer service saying, “Well, I’ve had enough. I’m switching providers.” 

Offering your employees enticing benefits can go a long way in recruiting top talent and retaining top performers.

The human resources department at your organization is often met with a long list of tasks to accomplish day in and day out.

Automation and artificial intelligence (AI) are important, interrelated tools that help organizations streamline their processes and add intelligence to their workflows. They allow businesses to reach organizational goals by automating business processes, whereby they can increase efficiency and adapt to new business procedures. 

The startup trend is showing no signs of slowing down.