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What Is a Podcast? (A Beginner’s Overview)

What Is a Podcast? (A Beginner’s Overview)

Podcasting has established itself as one of the most powerful tools for sharing new ideas in the digital age.
by Piper Thomson
2021 Trends in Martech and Adtech

2021 Trends in Martech and Adtech

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
Media Monitoring: Why Brands Need It to Avoid PR Disasters

Media Monitoring: Why Brands Need It to Avoid PR Disasters

Quick, there’s an image crisis on the loose! Who you gonna call?
by Ninisha Pradhan
How to Create a Successful PR Plan in 7 Steps (+Template)

How to Create a Successful PR Plan in 7 Steps (+Template)

There's one person who consistently kills it at the public relations (PR) game: Santa Claus.
by Ninisha Pradhan
Collab Tech and Its Impact on Who Gets to Work Remotely

Collab Tech and Its Impact on Who Gets to Work Remotely

Collaboration software was already a hot topic, then the COVID-19 outbreak happened.
by Jazmine Betz
Content Marketing 101: Reach Your Audience in Many Ways

Content Marketing 101: Reach Your Audience in Many Ways

From massive corporations to small startups, the most important thing any company can bring to its audience is value.
by Mara Calvello
Digital Rights Management

Digital Rights Management

What is digital rights management? Digital rights management (DRM) is a systematic method of protecting copyrighted digital media. Digital rights management intends to prohibit unauthorized copying and redistribution of copyrighted content. For that, DRM uses certain technologies to restrict consumers from copying the digital content they’ve purchased.
by Amal Joby
How Often Should You Update Your Website?

How Often Should You Update Your Website?

Building a website is no quick task, and you’re not done once it goes live.
by Mara Calvello
What Is Demand Generation? Importance, Strategy, and Tools

What Is Demand Generation? Importance, Strategy, and Tools

Launching a new product is exciting, but with so many options available, how do you make sure your product stands out? The real challenge is not just getting noticed but creating real interest that leads to sales.
by Lauren Pope
What Is Experiential Marketing? 14 Examples to Show Its Value

What Is Experiential Marketing? 14 Examples to Show Its Value

In a world saturated with advertisements and digital distractions, capturing consumer attention has become more challenging than ever.
by Kristen McCabe