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Retail Analytics: How to Reap the Benefits of Consumer Data

Retail Analytics: How to Reap the Benefits of Consumer Data

In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their total U.S. retail orders. 
by Brittany K. King
25 Noteworthy A/B Testing Statistics in 2019

25 Noteworthy A/B Testing Statistics in 2019

You could always flip a coin.
by G2 Staff
The Importance of Accounts Payable (AP) Automation

The Importance of Accounts Payable (AP) Automation

The phrase “time is money” has never been more true than it is now. 
by Nathan Calabrese
What Is Market Research? How To Do It Right Every Time

What Is Market Research? How To Do It Right Every Time

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.
by Mary Clare Novak
How Statistical Analysis Methods Take Data to a New Level in 2023

How Statistical Analysis Methods Take Data to a New Level in 2023

If your business isn’t taking a close look at its data, there’s a whole world of possibilities that you're missing.
by Mara Calvello
How to Implement an Impressive Customer Marketing Strategy

How to Implement an Impressive Customer Marketing Strategy

Many companies spend a vast amount of their marketing budget on acquiring new customers.
by Mara Calvello
Learning Experience Platforms (LXP): How to Expand Your Knowledge

Learning Experience Platforms (LXP): How to Expand Your Knowledge

It’s never too late to learn something new.
by Mara Calvello
10 Impressive Content Marketing Examples

10 Impressive Content Marketing Examples

Content marketing can be powerful.
by Alexa Drake
Content Marketing 101: Reach Your Audience in Many Ways

Content Marketing 101: Reach Your Audience in Many Ways

From massive corporations to small startups, the most important thing any company can bring to its audience is value.
by Mara Calvello
Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope