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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

More and more businesses today are looking to extract insight out of their systems using data analytics.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

What is QA testing? QA testing, or software quality assurance testing, is the process of detecting and fixing errors, bugs, and other issues in software applications before their public release. This process is often integrated into mobile and web development services but can also be conducted by separate testing providers or in-house using specialized software. Test automation software can be utilized to automate the QA testing process. This involves meticulous planning of tests, development, and execution of test cases, and thorough evaluation and documentation of the results. The various types of QA testing include mobile testing, regression testing, performance testing, and user acceptance testing, each addressing different aspects of software quality.QA testing significantly improves software quality by reducing bugs and errors, resulting in a more stable and efficient product. It enhances the user experience by ensuring the software is user-friendly and meets expectations. Additionally, QA testing is cost-effective, as addressing issues during development is less expensive than post-release fixes, making it an essential component of the software development lifecycle.Implementing best practices like early testing, continuous feedback, and the utilization of automation and AI in the QA process ensures the delivery of high-quality software, aligning with the evolving demands of technology and user expectations.

What is policy and compliance management? Policy and compliance management is an approach to centrally manage standards, policies, and internal control processes cross-mapped to external regulatory standards. It serves as an integration point for importing regulatory compliance frameworks.

Recruiting exceptional job candidates is an art. 

Every user account isn't created equal. 

No matter who you are or what industry you work in, sooner or later, you'll need a break.

Nowadays, it’s rare for an organization to not provide a way for people within it to access their desktops virtually. 

If you’ve never had your identity stolen or your computer hacked, consider yourself one of the lucky ones.