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How to Turn VDI Into a Remote Worker's Dream

How to Turn VDI Into a Remote Worker's Dream

Nowadays, it’s rare for an organization to not provide a way for people within it to access their desktops virtually. 
by Mary Clare Novak
How to Balance Consumer Privacy and Personalization in Marketing

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
Emerging Martech and Adtech Trends in 2020

Emerging Martech and Adtech Trends in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Emily Malis Greathouse
What Is a Prospect? (+How It’s Different From a Lead)

What Is a Prospect? (+How It’s Different From a Lead)

If you've been using "prospect" and "lead" interchangeably - you may want to keep reading.
by Izabelle Hundrev
What Is Customer Communication Management? Explore CCM

What Is Customer Communication Management? Explore CCM

Communication is a system every business requires. 
by Saba Saif
Affiliate Marketing 101: What It Is and How to Get Started

Affiliate Marketing 101: What It Is and How to Get Started

We’re known by the company we keep, and this is true for brands as well. 
by Lauren Pope
36+ Big Data Examples and Applications In Real Life

36+ Big Data Examples and Applications In Real Life

As companies rationalize their database management practices, more firms turn to big data to operationalize their business outcomes. 
by Devin Pickell
Expert Opinions on Building Hype for New Product Introductions

Expert Opinions on Building Hype for New Product Introductions

As if launching a new product isn’t stressful enough!
by Hannah Tow
Robotic Process Automation: What It Is + 5 Industry Examples

Robotic Process Automation: What It Is + 5 Industry Examples

Digital transformation is how businesses find ways to solve traditional problems faster and more efficiently through the use of technology.
by Devin Pickell
What Is the Future of Machine Learning? We Asked 5 Experts

What Is the Future of Machine Learning? We Asked 5 Experts

Forget what you may have heard. Machine learning isn’t some new concept or study in its infancy.
by Devin Pickell