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Offering your employees enticing benefits can go a long way in recruiting top talent and retaining top performers.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Customer service standards are always changing. 

Customer experience software (CX) has dominated discussions of enterprise technology for the past several years—trying to define, measure, improve, and monetize it. The reason for this is simple: If customers are dissatisfied with their experience of your brand, they go elsewhere. Making it easy and enjoyable to do business with you means customers are more likely to come back, buy more, and tell others about your company or product.

Modern consumers have high expectations. 

Customer service is a secret weapon.

Many companies spend a vast amount of their marketing budget on acquiring new customers.

Attracting new customers is cool and all, but do you know how to keep them around?

Nobody likes being a member of a captive audience.

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.