Articles

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google Assistant (maybe even Samsung's Bixby and Alibaba’s Tmall Genie).

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?

Google leads the way in answering questions.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Global supply chains are being severely affected by the COVID-19 (coronavirus) outbreak.

Every day, countless people search for local businesses and services nearby. Is your business ranking in SERPs for local searches in your area?

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month, and there was so much content throughout the two day event. 

Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts.