Articles

In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their total U.S. retail orders. 

Artificial Intelligence (AI) and Machine Learning (ML) are leading edge technologies that involve using algorithms to make predictions based on large datasets, much in the way humans take action based on experience, but with far greater efficiency and at a much greater scale. Because of these qualities, AI/ML has an enormous perceived potential ttot automate a range of processes across the organization. But are IT executives adopting this innovative technology? And are their efforts coming to fruition? {{cta('f283c054-26e9-4600-9f71-650608051894')}}

Businesses generate and store tons of data every day, but what happens to this data after it’s stored?

What is audience analysis? Audience analysis allows marketers to derive key insights about the consumer base in the total available market with the help of real-time data extracted from various online sources. This practice helps businesses identify, plan, and execute marketing campaigns and strategies to create credible market value. With audience analysis, marketing teams can map out content and promotional strategies and also conduct persona profiling.

The days of packing your employees into a conference room for hour-long training sessions are a thing of the past. 

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.

At first glance, it might seem as if data and empathy have nothing in common. 

What is inventory reporting? Inventory reporting is an organized summary of a company’s available stock. Reports are made to document all in-house resources in detail, what products can be created using those resources, when materials need to be reordered, and how the overall inventory process is performing. 

Hackers are evolving continuously, and so are their methods. 

It’s Monday morning and your alarm goes off on your phone.