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Email Automation

Email Automation

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 
by Victoria Blackwell
Media Monitoring: Why Brands Need It to Avoid PR Disasters

Media Monitoring: Why Brands Need It to Avoid PR Disasters

Quick, there’s an image crisis on the loose! Who you gonna call?
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Recruitment Marketing: How to Attract and Hire Top-Tier Candidates

Recruitment Marketing: How to Attract and Hire Top-Tier Candidates

Getting qualified candidates interested in applying to your company is a massive challenge.
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Building a brand is a delicate process.
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If you’re responsible for making strategic decisions and often find yourself asking, “What should we do next?”, the issue is most probably a lack of timely, market-level insight.
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While it isn’t often a first choice, Reddit is a goldmine for marketers.
by Daniella Alscher
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The Ultimate Event Planning Checklist (+Free Ultimate Planning Guide)

Event marketing is all about the details.
by Kristen McCabe
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Correlation vs. Regression: Key Differences and Similarities

We’ve all heard “correlation doesn’t imply causation,” but what does it really mean?
by Mara Calvello
The Event Trends You Need to Know in 2020

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If one thing’s true about the event industry, it’s that what’s ‘in’ one day can be ‘out’ the next.
by Hannah Tow
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When starting a new project, you need to get everyone on the same page.
by Melanie Maggine