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Supply Path Optimization & Its Impact on Programmatic Advertising

Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.
by Emily Malis Greathouse
Telemedicine’s Critical Role in the COVID-19 Crisis

Telemedicine’s Critical Role in the COVID-19 Crisis

Imagine you were feeling ill and could chat with your primary care doctor about your symptoms—without having to get up from your couch, without compromising the ongoing social distancing and self-quarantine mandates. This isn’t a newfangled piece of technology that may exist in the future, years from now. This currently exists—has existed in various forms for decades—and it’s called “telemedicine.” 
by Jasmine Lee
Meet Milestones With Critical Chain Project Management

Meet Milestones With Critical Chain Project Management

They say there are two ways to skin a cat (ew), and there are even more ways to manage a project.
by Grace Pinegar
How Privileged Access Management Protects Critical IT Assets

How Privileged Access Management Protects Critical IT Assets

Every user account isn't created equal. 
by Sagar Joshi
Why You Need an E-Commerce Strategy and How to Create One

Why You Need an E-Commerce Strategy and How to Create One

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Strengthen Remote Workforce Security During Crises

How to Strengthen Remote Workforce Security During Crises

The coronavirus health crisis has forced millions of workers (who are able) to transition to working from home. That poses numerous obstacles to workers meeting their deadlines and doing their jobs. Security management and enforcement have become some of the most important and critical transitional needs involved for both workers and their employers. 
by Aaron Walker
What Is a UX Writer? (+ Examples of Effective UX Writing)

What Is a UX Writer? (+ Examples of Effective UX Writing)

Magical products through masterful words.
by Bridget Poetker
How To Write an Affidavit Letter in 6 Simple Steps

How To Write an Affidavit Letter in 6 Simple Steps

Court proceedings, negotiations, and other legal matters use affidavits to testify the truthfulness of certain information. If you’re looking to write an affidavit letter for family law, bankruptcy, civil, or criminal cases, this article walks you through everything you need to write an affidavit. Lawyers generally use e-notary software for the electronic notarization of legal documents. 
by Lauren Pope
What Is Freelance Writing? Definition and Job Types

What Is Freelance Writing? Definition and Job Types

I think we all have this preconceived notion of the “Freelance Writer,” capitalizations intentional.
by Grace Pinegar
What Is Media Relations? How to Control the Narrative Quickly

What Is Media Relations? How to Control the Narrative Quickly

It takes years to build a reputation, but only a few minutes to ruin it.
by Ninisha Pradhan