Articles

Any time I ask my boss if I can attend a marketing conference in Paris, he gives me the same reply: “Make a case for yourself, and if you can prove its value, maybe we can work it out.”

X marks the spot, well sort of.

Let’s give them something to talk about.

Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy.

First impressions matter. 

One of the most significant motivators for employees is often—if not always—money.

No matter who you are or what industry you work in, sooner or later, you'll need a break.

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

Whether you’re the owner of a local bakery or the social media manager at a Fortune 500 company, I’ll bet you’ve realized your brand needs a Facebook Page.