Articles

The method of getting your podcast out to the world might not be the way you think.

How many of the emails that come into your inbox do you actually engage with?

I think we all have this preconceived notion of the “Freelance Writer,” capitalizations intentional.

As companies rationalize their database management practices, more firms turn to big data to operationalize their business outcomes. 

If you’ve learned a little about design, you know a designer’s most powerful weapon is their portfolio.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

Be our guest! Be our guest! Put your content to the test!

There's one person who consistently kills it at the public relations (PR) game: Santa Claus.

Everyone wants to keep their information safe.

What is a promotional message? Businesses use promotional messages or promotional texts to drive awareness through push notifications and text messages or short message services messages (SMS messages). It’s a great way to promote a specific product or event related to a product, like discounts, offers, and coupons. Promotional messages are therefore considered to be a type of text marketing.