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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

It’s already been established that remote work culture isn’t going anywhere. However, that doesn’t mean offices will simply cease to exist. Many companies are offering flexible work environments for their employees, building in the option to work from home for part of the week. This shift to a more hybrid working environment will require some changes to the workspace with the convergence of the physical and virtual office. 

The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite.

First impressions matter. 

Sales wants more leads, and it’s your job to deliver them. Now what?

Think how annoying it'll be to search for running shoes and get results for Texas colleges or triple-A batteries.

Content is everywhere.

What are content libraries? Content libraries are a collection of digital assets a company owns and uses for marketing initiatives. These libraries organize assets and create a hub for all the necessary resources.

You know what a brochure is.

Developing a content marketing strategy isn’t just a perk, it’s a necessity.