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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite.

The history of artificial intelligence may feel like a dense and impenetrable subject for people who aren’t well-versed in computer science and its subsets. 

Instead of giving credence to fear-mongering books and films about artificially intelligent beings taking over the world and turning on humans (The Terminator, anyone?), it’s time we took a hard look at the proven benefits and potential risks of some real-world applications of artificial intelligence. 

When thinking of artificial intelligence (AI), the first thing that crosses people’s minds isn’t marketing.If anything, AI & machine learning operationalization (MLOps) software is associated with the tech sector – with healthcare coming in at a close second.

People love to overlook the boilerplate in a press release, but little do they know that it’s crucial PR material for showing authority as a company.

The way we dress says a lot about us.

Making computers learn the ABC of a human brain.

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google Assistant (maybe even Samsung's Bixby and Alibaba’s Tmall Genie).

Building a brand is a delicate process.