Articles

Data can be complicated.

In a pinch of irony, the same week that the coronavirus was making headlines, it was announced that the first new computer virus in years was wreaking havoc in Europe, Russia, and India.

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

Content is everywhere.

What are content libraries? Content libraries are a collection of digital assets a company owns and uses for marketing initiatives. These libraries organize assets and create a hub for all the necessary resources.

If you go to any developer conference in the world, there will definitely be mentions of Docker, Kubernetes, and other such names that sound straight out of a nautical environment. With so much information, it's natural to get confused about what containerization and its examples are, and why it is so relevant today. 

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

Content marketing can be powerful.

Containers — a lightweight VM alternative — are some of the most widely used cloud technologies associated with DevOps and agile software development today. Much of the hype behind containerization can be attributed to its agility, flexibility, and security.

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019.