Articles

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers.

As digital transformation has swept through the financial services industry, banks have had to embrace it.

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month, and there was so much content throughout the two day event. 

“Alexa, list all of the hot technology trends for 2019.”

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

I used Grammarly to help me write this piece.

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

Deep learning is an intelligent machine's way of learning things.