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This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Content is everywhere.

What are content libraries? Content libraries are a collection of digital assets a company owns and uses for marketing initiatives. These libraries organize assets and create a hub for all the necessary resources.

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

Content marketing can be powerful.

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 

Videos are taking the marketing world by storm, and if you're an aspiring content creator or brand looking to get started on social media, it's not too late to join the trend.

Let’s be honest: consumers don’t trust marketers.

Your brand has a sizable blog. Traffic has steadily increased over the past few months and you decide to ramp up your publishing schedule to target new keywords. But then you hit a roadblock. Traffic flatlines.

“We should probably have a newsletter, don’t you think?”