Articles

Financial technology, aka fintech, recently experienced its first wave of growth and adoption in the United States, where it’s fast becoming integral to financial services companies’ operations.

Businesses need to be fully aware of themselves to compete in today's market. 

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?

Have you ever thrown a party only to find out no one is coming?

Imagine if restaurants stopped making menus. 

What is an executive presence? Executive presence is the ability one has to give off a general sense of confidence, poise, dignity, credibility, and decisiveness at their place of work. The term can also include the characteristics needed to be a sound leader within an organization. 

You can interpret data in multiple ways.

After endless days, weeks and months of planning your event has finally happened. 

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Techfin is still in its budding stages and has only recently started to shape its identity.