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It’s been over six months since G2 published its 2021 digital trends series. That means more than half a year ago, my fellow analysts and I put our most overconfident hats on and called some shots for our respective B2B software markets.

Everyone who is now an expert in their field had to start somewhere. And that somewhere is the beginning.

One of the most critical considerations companies must make when starting an online business is what tech to use. 

You’ve launched a website and you’re getting traffic.

Taking action, whether it’s the first step in learning a new hobby or moving across the country to your dream city, can be an exciting experience.

Formal Mondays don't call for a burlap sack.

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 

Sometimes a certain skill or trend comes along that really gets everyone talking.

The disruption brought on by COVID-19 thrust marketers into a new reality and environment where we’re being called upon to not only perform – and in some cases – over-perform, all to support our market-facing teams in sales and client success.