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How Retail POS Benefits You and Your Buyers

How Retail POS Benefits You and Your Buyers

It’s easy to feel crowd fatigue at busy retail stores. 
by Brittany K. King
5 Clever Examples of How Machine Learning is Used Today

5 Clever Examples of How Machine Learning is Used Today

If you used Google, Spotify, or Uber in the past week, you’ve engaged with products that utilize machine learning.
by Devin Pickell
Leveraging Data Governance Across Big Data Environments

Leveraging Data Governance Across Big Data Environments

Data is a critical asset to organizations today and the growing volume of diverse data generation is making data management and governance increasingly important and challenging. Managing the ever-increasing complexity in data sets has given rise to the concept of big data, but what exactly is big data, and why is it important for businesses?
by Isha Kaur
2021 Trends in Conversational AI

2021 Trends in Conversational AI

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Matthew Miller
Managing the Convergence of the Physical and Virtual Office

Managing the Convergence of the Physical and Virtual Office

It’s already been established that remote work culture isn’t going anywhere. However, that doesn’t mean offices will simply cease to exist. Many companies are offering flexible work environments for their employees, building in the option to work from home for part of the week. This shift to a more hybrid working environment will require some changes to the workspace with the convergence of the physical and virtual office. 
by Brianna Bajwa
Conversion Tracking: Venturing to the Bottom of the Funnel

Conversion Tracking: Venturing to the Bottom of the Funnel

The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite.
by Daniella Alscher
How to Create a Compelling Value Proposition That Converts

How to Create a Compelling Value Proposition That Converts

First impressions matter. 
by Mohammad Farooq
Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope
How Identity Governance Makes Your Assets Secure

How Identity Governance Makes Your Assets Secure

Applications and databases are crucial for business operations, and so is their security.
by Sagar Joshi
The Case for Using Self-Sovereign Identity (SSI) for Immunity Passports

The Case for Using Self-Sovereign Identity (SSI) for Immunity Passports

Companies across the globe are grappling with reopening their physical places of business in the coronavirus era. Businesses and governments have taken to location tracking, thermal recognition, and temperature checks to identify individuals potentially sickened with the coronavirus. 
by Merry Marwig, CIPP/US