Articles

The explosive growth of data and the demand for public cloud offerings have contributed to several new large data centers being planned or constructed across the globe. The onset of the COVID-19 pandemic has coerced numerous companies to look for options to ensure business continuity, leading to data centers growing faster than ever. 

How important is data in an organization?

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Despite the technological advancements that ushered in a new digital age, many aspects of traditional enterprise IT networks remain essentially unchanged.

Let’s be honest: consumers don’t trust marketers.

        While smart devices and tools only recently became available for consumers, businesses have been using extremely sophisticated equipment for decades.

Artificial intelligence (AI) has become the hottest topic in technology. Its use in the age of digital transformation spans the commercial and public sectors, fueling debate among businesses, lawmakers, and the public. I have been putting pen to paper on the subject for a few years now; having recently joined G2 to nurture the expansion of our AI categories (as well as our analytics, cloud, and security categories), I would like to sum up some of my views, while setting the scene for a more detailed exploration of the technologies, business challenges, and trends shaping AI. 

Content is everywhere.

Think how annoying it'll be to search for running shoes and get results for Texas colleges or triple-A batteries.

The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite.