Articles

Videos are taking the marketing world by storm, and if you're an aspiring content creator or brand looking to get started on social media, it's not too late to join the trend.

Formal Mondays don't call for a burlap sack.

When going out, wearing a certain kind of attire can make or break your reputation.

In early December, The Verge published a tell-all piece on Away, a direct-to-consumer luggage company. Screenshots from the company’s Slack depicted a multitude of issues, and there’s lots to unpack.

There is (arguably) nothing more reassuring than consistency. It makes us feel safe and it lets us know what we can expect.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

On average, there are 2,087 work hours per calendar year.

Data analysis is broad, exploratory, and downright complex.

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.