Articles

Business digital transformation is a buzzword that is misused and not completely clear. For instance, the Wikipedia definition is incomplete and vague: “Digital Transformation (DT) is the use of new, fast-changing digital technology to solve problems often utilizing cloud computing, reducing reliance on user-owned hardware but increasing reliance on subscription-based cloud services.” 

Your brand has a sizable blog. Traffic has steadily increased over the past few months and you decide to ramp up your publishing schedule to target new keywords. But then you hit a roadblock. Traffic flatlines.