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2020 Social Media and Search Marketing Trends
This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
Influencer Marketing: Building Trust With Tech
When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?
How to Create a Performance Improvement Plan
Ensuring that every employee meets their performance expectations is crucial for organizational success.
Why Most Businesses’ Mobile Presence Failed
Digitalization is the key to success for many businesses today, especially during the COVID-19 pandemic. As businesses establish their online presence, many web designers and developers need to focus more on the mobile user experience rather than the desktop user experience. This is because there are more mobile web users than desktop.
Net Promoter Score (NPS): What Is It and How To Calculate It
There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals.
Lead Scoring: What It Is, Models, Best Practices, and Top Tools
The more leads, the better, right? Not necessarily.
Financial Forecasting: The Crystal Ball of Your Business
With the power of math and hindsight, you no longer need to sell your soul to demonic forces in order to predict the future.
9 Pre-Employment Tests to Hire Quality Talent
Finding the right person for the job goes beyond the resume.
How to Use Sales Reports to Communicate Value
Analyzing your sales team’s performance can lead you down a black hole of measuring data that gets more and more specific as you go deeper.
2020 Privacy and Security Trends
This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
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